Webinar, if executed properly, can drastically enhance your business by informing your targeted audience about you, your fitness experience and how they can benefit from your service. It includes a powerful combination of content, interaction and graphics that can help you in converting your leads to clients. However, the first webinar can be tricky since you don’t know what to expect. Here are a few tips that can help you deliver a strong and informative webinar:

Being Confident

It is normal to feel nervous before your first webinar. The major mistake many people make to overcome this nervousness is to prepare a script and simply read it during the webinar. It is more important to be natural. People want to see the real you. Be confident in your knowledge and experience. You can write down the major point you want to go through on note cards and glance through them now and then.

Another way to reduce the nervousness is to move around during the webinar instead of simply sitting at one place. Set up in a way that it gives you some room to move around a bit as you talk. Even when you are nervous, walking around will mask your anxiety from the viewers and will help you relax.

Participation

It is important to keep in mind that not all of the individuals who registered for your webinar will show up. This is rather normal so there is no need to get discouraged. Many people hope to catch up on the recording of the webinar because they might not be available during the live airing. An effective way to ensure that they attend your next webinar is to send them the recording of the webinar they missed and update them on the next one. This will encourage and motivate them to be more active. You can also send an email reminder to everyone a day or two before your webinar to increase participation since a lot of people forget about the event due to work or other obligations.

Timing

Even if you practice your presentation countless of times, your execution might still get bit off during the live session. Many newbie end up taking more time and participants end up leaving the demo before waiting for it to finish, while some finish up too fast which leaves a lot of extra minutes which gets awkward.

If you start noticing that your timing is getting off, change your plan for the rest of the session accordingly. Try omitting out the less important sections and focus on the important ones. If you feel that you would have extra time left, do a little Q&A session in between to get you back on schedule.

Follow-up

Another mistake people make on their first webinars is not following up after the session. Try identifying the categories of leads from the list of attendees. These categories would include individuals invited, individuals who registered but didn’t attend, individuals who attended, and individuals you can convert to clients. Follow up accordingly to all the categories through freebies, discount vouchers, emails with fitness information and more to nurture the leads.

 

Webinars are a powerful tool as it enables your target clients to know you better and determine how they can benefit from you. It is essential you build a relationship of trust so that they are encouraged to select you as their fitness instructor. For more marketing tips and advice, feel free to visit www.fitnessproincomebooster.com.