Whether you have just opened your gym, are starting out as a nutritionist or have been in fitness business for a while, it is essential to have a social media presence. It is a great way of reaching out to potential clients and marketing your fitness business. Having a personal Twitter, Facebook or Instagram account isn’t enough, you need to create social media profiles on your business’ name. Here are a few tips to help you market your fitness and/or nutritionist business:

Pick the Right Platform

There are numerous social media platforms out there. However, as a business owner, you don’t have to use all of them. All you need are the prominent social media platforms like Facebook, Instagram and Twitter. Firstly, create a page of Facebook for your business. Not having a Facebook page is like not having an online presence. For Instagram, it is all about the pictures. Create an account and start adding high quality images and ensure that you utilize the right hashtags. Keep in mind that while these three platforms are different, your content should reflect the same message, branding and imagery.

Content is Most Important

Content is a major area where a lot of businesses fail by neglecting it. Content is indeed king when it comes to social media. This certainly does not mean that you publish unnecessarily long posts. Focus on the quality of the content. Make sure you are providing your fans and followers with something interesting, motivating, inspirational or funny.  Assign themes to each day of the week. For instance if you have planned to post four days a week, you can create a following template:

  • Monday: Healthy eating or fitness tip of the week
  • Wednesday: Motivational or inspirational quote
  • Friday: Workout tutorial video
  • Saturday: Recipe idea

You can create any template similar to this which reflects your business. And make sure that you include an image of your studio or your students along with it.

Consistency is the Key

A great strategy for social media would not work if you don’t execute it properly. It is essential that you are consistent with the content and posting on social media. You can even schedule all the posts beforehand to save time as you merely have to click post which is possible even if you are super busy.

Increase the Engagement

Engaging your fans and followers is also very essential on social media. Ensure that you are regularly interacting with them. Reply to any comments made or like their comments to indicate that you have read them. Always answer queries and questions posted on your post or messaged to you.

Social media continues to evolve with time. Each platform keeps on including new features and options to enhance the platform. It is important that you keep a tab on these changes so that you can properly create content and post them accordingly. There are plenty more tips and suggestions on ways to market your fitness business, you can browse through them on www.fitnessproincomebooster.com.