Innovative Ways to Market Your Gym
Once you have successfully set up your gym, you need to make sure that you get the word out to the right target audience. You can easily reach out and attract potential clients and expand your customer base with some simple and innovative strategies. There are various ways you can market your gym aside from the usual marketing strategies. Although, you would indeed have to put in some effort and time but the following creative ideas are sure to give you positive results:
Facebook Promotions
A best way to attract potential clients is by offering a slimdown summer promotion. Start marketing this promotion from the start of the year to encourage people to get summer ready bodies. Starting this soon will motivate people to join in so that by the time summer arrives they will have toned beach ready bodies.
Market a special 6-month intensity workout program on Facebook with some discount to attract potential clients. When they sign up for 6-months and see great results, they are bound to stay with your gym for a long time. Enabling people to achieve the major goal they think about the most during the time of new-year resolutions, you would be able to get more sign ups. You can even use this slimdown promotion every year to attract new clients.
Flash Promotions
Flash promotions are another great way of attracting a new customer base. For instance, for your gym’s 3 month, 6 month or 1 year anniversary, you can offer flash discounts, free consultation, complimentary meal plans, no admission fee membership or other such offers. Think of something unique to offer which your competitors aren’t offering. Make sure you give all potential clients coming to get information a quick tour of your facilities and introduce them to all your fitness trainers and coaches to give them a feel of your gym environment.
Corporate Wellness Programs
This is an effective idea, taking your gym to the people. Reach out to businesses around your gym and offer them a special corporate rate for gym membership for their employees. This will motivate more people to come in and create a community in a community. This will expand your client base. Furthermore, these new members will further share their positive experience with their family and friends which increases your chances of getting more members.
Use Instagram
Instagram is a perfect way to give your potential clients a visual presentation of your gym. Take pictures of your equipment, people working out and even advice from your trainers and share them on Instagram using the right hashtags to reach a wider audience showing them how amazing your gym really is.
Charities Sponsorships
Donating or sponsoring charities show people that you care. You can even arrange charity events at your gym to not only help the people in need but also to demonstrate your passion and drive. Furthermore, this will also be a chance for potential clients to see your facilities.
There are numerous ways to attract people to your gym and encourage them to sign up. Make sure you follow these by communicating a properly constructed message to get the right audience. For more help to boost your gym, feel free to visit www.fitnessproincomebooster.com.