Decades ago, businesses relied on live marketing and trade shows to get exposure for their brand.

This type of marketing method still exists but thanks to social media networks, businesses have been able to connect with consumers on a different level.

Before, it was almost impossible to reach out to your favorite brands. Customers had to send letters or emails to get through. Usually this method didn’t work because it could take months, or the letters never went through.

But with social media, you can directly message your favorite brands. You can connect with them within seconds.  Any type of complaint or feedback you have is directly received by the company.

Social media marketing is a powerful tool if you want the world to know your brand. But you have to be ahead of the game to have your brand heard. Otherwise, it’ll get lost in a crowd of thousands.

With that in mind, here are a few ways to market your fitness business on social media:

Understand How Each Platform Works

Whether it’s Facebook or Linkedin, each platform has its own way of working.  Take the time out to understand how each platform works.

For example: Twitter uses 140 characters and hashtags. Observe other brands and see how they utilize Twitter’s character limit.

Hashtags help highlight the keywords you want to use for SEO purposes so these are also extremely important.

Similarly, Facebook can also use hashtags but the posts are longer and require images. Take a look at how other brands use Facebook to market their ideas. For Twitter, you can also use videos but these are usually 30 seconds long.

Facebook allows you to upload longer videos but it’s recommended that you keep the limit to 3 minutes.

 Converse and Connect

When clients leave reviews, don’t just read them, take the opportunity to converse and connect. Got a positive review? Thank them! Got a negative review? Apologize and ask them how you can improve your services.

Make sure the individual managing your social media accounts is polite and courteous when handling client feedback and complaints.

If they dismiss their concerns, this can leave a negative impression of your brand on your clients. This can further damage your brand’s reputation with potential clients.

Don’t be Everywhere!

Sure, LinkedIn, Twitter, YouTube, and Instagram are great platforms for connecting with potential clients. But that doesn’t mean you should have an account on every platform.

If you’re a fitness center, perhaps Intagram, YouTube, Twitter Facebook and LinkedIn are great. But platforms like Soundcloud and ReverbNation are not.

Focus on platforms that can help build your brand’s reputation. You need to target the right audience. And the best way to do that is by focusing on being on the right social media networks.

If you try to be everywhere, you won’t be able to connect with the right resources.

Be Visual

One of the perks of being on social media is that you get to experiment with creative ideas. Attract potential clients by communicating with them visually.

You’ll be surprised by how much attention your audience pays to quality images, interactive videos, and animation.

From explainer videos to how-to tutorials, there are so many options to dance with. Take advantage of these perks and enlighten your potential clients so they can make the right decisions!

Better UI

According to the Pew Research Center, 77 percent of Americans use smartphones. Take advantage of this. Create content that offers better User Interface (UI). This means that your website, along with social media content should be accessible on all mobile devices.

From smartphones to tablets, offer your clients a comfortable experience!

For example: if you create training videos, don’t just create them for YouTube! Make sure your clients can easily access them on your website, as well as Facebook page.

Discussions and Feedback

Start a conversation with your clients. Post questions that allow your clients to think.

For example: Ask them if they think the Keto diet if effective, or should people cut out sweets from their diet completely.

This will give them something to discuss in a healthy and effective way. This will also help educate them. Information empowers clients and educated clients always make smarter decisions!

You should also ask them for feedback once in a while!

For example: you can ask your clients what they think about a certain service you’re offering. Is there a way you can improve? Is your service missing something?

Engaging clients in a conversation will help you connect with them, understand their way of thinking, and identify areas you need to work on.

These are just some of the many effective ways to market your fitness center on social media. Remember that different clients work differently and everyone’s input is important!

For more information on setting up a gym, expanding your streams of revenue and building and maintaining a solid clientele, visit Fitness Pro Income Booster—your ultimate source of forging a successful career in the fitness industry.